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For 4th straight year, Minnesota tourism industry sees moderate growth

An Explore Minnesota survey finds that the state’s tourism has experienced moderate growth for the fourth straight year, Minnesota Public Radio reports.

The state’s tourism agency says business at Minnesota hotels and resorts is nearly back to pre-recession levels.

Northland’s News Center reports that of the 40 percent of the businesses that responded to the survey says occupancy was higher than last summer, while 28 percent reported occupancy similar to last year. Half say revenues were up this summer over the summer of 2012.

Despite a slow start to summer because the cold winter extended into spring, Explore Minnesota communications manager Joan Hummel tells MPR that lodging revenue was up eight percent across the board.

Hummel hopes the Legislature’s increase in the marketing budget for tourism — up to $14 million from $8.4 million — will increase state tourism numbers next summer after a marketing blitz in the spring.

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April 18, 2014